You have something to offer
If you want to be perceived as an expert in your field, you need a well-written, insightful book with your name on the front and your voice between the pages. If you’re not a writer and that sounds like torture, I can help.
Your book is just more words unless it’s Researched. Unique. Compelling.
You have a specific message for a specific audience. It’s got to have new insights and it’s got to be written in such a way that it merits your audience’s time. It’s got to entertain and reach them on a human level as well as inform.
And it has to get done.