Susan Lahey
A Good Journalist is a Great Content Writer
Susan Lahey is a journalist by training and experience. She’s written hundreds of stories for newspapers and magazines about every possible kind of business, as well as feature profiles about people, the arts and more. But, like a lot of journalists in the internet age, she found her skills adapted themselves beautifully to other content collateral. That is, it started with brochures and newsletters and migrated to writing websites, blogs, ebooks and white papers.
The skills are the same. Find out all the information you can. Isolate the piece that makes this story stand out from all the rest, the piece that makes your audience–or your customer in this case–really sit up take notice and think “This is cool. I want connection with this company.” And write it using powerful language that converts a passive reader into an eager customer.
Business isn’t just about transactions. It’s about relationships. Start the relationship.
Experience:
- Kansas City Star business reporter, (B.S. Journalism University of Kansas)
- Associate editor for a Kansas City business/lifestyle magazine
- Freelance writer for Bank Director Magazine (10 years), Business Nashville(3 years), Health Leaders, Natural Home, Austin American Statesman and Austin Woman, among others.
Years of writing white papers, custom web content, newsletters and brochures for companies including:
- H&R Block
- Cerner Corp.
- Environmental Protection Agency technical assistance group
- University of Texas
Board Secretary of the Association of Women in Communication Austin Professional Chapter and member support for Freelance Austin. Adjunct professor at Rockhurst University in Kansas City. Pro bono writing volunteer for Habitat for Humanity, Taos and Small Rain, a 501(c)3 that funds a clinic in Burkina Faso, West Africa.