The Cobbler’s Kids and the Blog Post

I ghostwrite blogs for other people. It is safe to say that since I wrote my last blog post, in the summer of 2012, I have written close to 200 blogs…just not for my site. The main reason I don’t write blogs is I am a solopreneur and I often have as much...
Responsive Design Provokes Content Controversy

Responsive Design Provokes Content Controversy

I went to a meeting yesterday of the Austin Web Developer Lunch where the discussion was Responsive Design.  In other words, how do you make a website that somebody can happily look at on his big screen TV and also on his iPhone? It was kind of cool, the way the right...

Is SEO Dead?

This is a Fabulous article about the perennial death of SEO…which isn’t really dead. And the importance of great content. Great stories. They need to be great stories to be shared on social media…which is the new bearer of SEO. From...

Another Big Change From Google

When Google + came out, a lot of people said…yeh, who needs it? We’ve already got Facebook, Linked In and a bunch of other social networking sites. Well, Google, as the big kahuna of search, will decide who needs what. Here’s another change from the...
The Problem With Self Conscious Marketing

The Problem With Self Conscious Marketing

Recently I wrote a website for a client who creates data solutions for big manufacturers. During one of our meetings, the execs started to just gab about their relationships with clients. How they helped clients push themselves to the next performance level. And how...

Google Penguin Rewards Great Content

Some website owners still think it’s a good idea to stuff their content with keywords. But Google has an ongoing campaign to get rid of “stuffed” content. Its latest update, Google Penguin, penalizes excessive keyword usage and gratuitous linking. So...
Why A Unique Brand is So Hard

Why A Unique Brand is So Hard

A friend of mine who is also a content person recently told me all of her clients want their new websites to look like Apple’s. And, she informed me, they all think they’re being innovative when they say that. It’s not easy to be original. Heck it’s not even easy to...
One True Sentence

One True Sentence

It’s cold and gray in Austin, which it almost never is and I’m reading A Moveable Feast. Hemingway wrote that it was cold and gray in Paris and he couldn’t get started writing. It happens. He admonished himself to write one true sentence....