Web Content That Connects
Your content must grab them. They’re surfing, fast, looking for a solution. You have seconds to tell them: This is the place. They’re not just looking for a product or service. They have in mind a specific relationship with their vendor. All that has to be told in a...
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Share What You Know
You have something to offer White papers and ebooks let you share what you’ve learned, plus, flaunt your brilliance. They provide extra value for your customers and can work as a conversion tool. But only if they are packed with information and written with...
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“Buyers know the difference between great content and a blatant sales pitch.”
Get Content: Get Customers–Joe Pulizzi and Newt Barrett
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Does Your Blog Look Like This?
First blogs, now Pinterest. Death by social media? You got such a great start on your blog and then…. It’s horrifying the date that’s on your last one. Blogging is crucial but it’s hard to make it a priority. I can deliver great blogs to you each month....
Read More"Susan researched my business and asked incisive questions--about how I interact, my clients needs and motivators and what I wanted my content to do--then created clear, compelling copy that works for my business on multiple levels. I highly recommend her to anyone looking for a sharp content writer who really gets your business."
Barbara Milgram, Pomegranate Planning. www.pomegranateplanning.com
Web Content That Connects
Your content must grab them.
They’re surfing, fast, looking for a solution. You have seconds to tell them: This is the place. They’re not just looking for a product or service. They have in mind a specific relationship with their vendor. All that has to be told in a matter of seconds. Make it easy for them to pick you. That’s how you convert web surfers into customers.
Share What You Know
You have something to offer
White papers and ebooks let you share what you’ve learned, plus, flaunt your brilliance. They provide extra value for your customers and can work as a conversion tool. But only if they are packed with information and written with passion.
Susan Lahey’s Green Period
Okay, it wasn’t a period. I’m a tree hugger.
I lived five years in a one-room passive solar strawbale with an outhouse in New Mexico. The first nine months, we had no electricity. We got all our wash water from rainwater catchment.
Multi Media Bar
Recently I wrote a website for a client who creates data solutions for big manufacturers....
Some website owners still think it’s a good idea to stuff their content with...
I’ve been putting off blogging. Because with everyone spouting and respouting the same...
A friend of mine who is also a content person recently told me all of her clients want...
It’s cold and gray in Austin, which it almost never is and I’m reading A...
Have you installed Google Analytics on your site? It will tell you everything about who...
Blogging’s not easy. Don’t let people tell you different. It’s not just...
When you write a blog, who are you writing for? I’ve been guilty of writing for...
Okay let’s face it blogging’s hard. So I have new year’s resolutions....
Okay it’s only November but still, now’s a good time to look at your blogging...